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Anticipate and understand |
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Optimization merchandising and trend marketing are at the heart of FDG’s business activities.
Our teams are responsible for anticipating and understanding the sociological evolutions of our society. Working in close collaboration with trend consulting firms, these teams design and give life to the fashions of tomorrow. |
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Sales-logistics expertise |
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Supported by flexible, effective logistics, our sales teams handle the promotion of these concepts to keep our clients satisfied.
In France, over 300 sales representatives and merchandisers constantly monitor and manage the store shelves of the hypermarkets and supermarkets that rely on our services.
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Day-to-day brands |
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Attentive to the needs of superstore shoppers, we create accessible, attractive brands for every-day use. Market research, competitive intelligence, consumer trend analysis, our product managers utilize all of the data available to design high-performance products. Their main concern: offering the best quality/price ratio and achieving total customer satisfaction.
We also develop seasonal promotions that boost our clients’ sales throughout the year: theme-based campaigns, cross-merchandising, in-store promotional activities, etc. The type of promotion and the materials offered to support the promotion are adapted to each type of point-of-sale, from hypermarkets to corner stores. |
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Market analysis,
