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The merchandising strategy seeks to boost and optimize product visibility:
 Product display,
Suggestions for layouts specific to the point-of-sale,
Merchandise productivity and profitability monitoring,
Optimization and adaptation of the product mix depending on consumer needs. |
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Personalized management |
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The merchandising strategy is supported by the optimal management and customization of product placement on store shelves.
This requires comprehensive and independent management of store shelves (full-service RACK JOBBING):
• Order placemen,.
• Layouts, benchmarking, POS advertising, and information,
• Monitoring of each client account using high-performance analysis tools (multi-lingual and multi-network EDI solutions, centralized secure databases, "high availability" of information). |
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Local logistics |
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One of the advantages of our merchandising services is guaranteed expert logistics for the management of the product lines.
• Decentralized warehousing capacity,
• Order preparation,
• End-of-chain operations,
• Guaranteed deliveries to the points-of-sale via a local network managed by each regional office. |
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Key facts and figures |
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• 75 million items sold each year
• 12,000 different products
• 1,000 stores visited per day
• 220 merchandisers
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