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Panini is a world leader in the publication of collectible images and stickers.
The Italian company has collaborated with FDG since 1996 to design and distribute products in France. |
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Panini, a winning partnership |
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“When PANINI FRANCE first began to work with the FDG Group in 1996, our main objective was to increase our sales within supermarkets. We needed a key partner with access to all of the major retailers in order to ensure that our products would be monitored from sales to display management and merchandising.
We chose FDG because they are a reputable player in the industry, providing us with a major network throughout France.
In order for this collaboration to be a success, we proposed a strong portfolio of licensed products. As we anticipated, FDG’s full sales force was up to the challenge and dedicated themselves to the "PANINI" brand.
The success of this partnership is clear as our sales have tripled over the past five years!
In the future, we hope to continue to increase our sales with FDG by increasing the number of stores monitored and by adding new product lines. We also intend to draw on FDG to implement Trade Marketing operations that allow us to meet the expectations of consumers as well as buying groups.” |
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Alain GUERRINI, President of PANINI France |
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