BO Paris

It’s so BO to be yourself

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BO Paris is THE brand for beauty and hair care accessories that make all the difference!
Launched in 2014, the BO Paris brand offers you a big choice of diverse, high-quality products. With more than 500 product lines sold in more than 1,700 retail outlets throughout France, it meets the needs of the whole family.

The product areas of BO Paris

Hairdressing tools

Find through the different ranges of hairdressing tools BO Paris the hairbrush or the comb made for you.

Hair care accessories

Quickly discover BO Paris’s various ranges of hair care
accessories. Everyday accessories, fashion accessories and even accessories especially for your sports activities.


A big choice of beauty accessories to help you look your best every day. Essential inspiration and tips for taking care of yourself at home and to go with you everywhere.

Accessories for little girls

Accessories with a variety of themes to please all the little girls!

The Barbershop

A 100% masculine range especially designed and developed for men.

Travel accessories

Explore our collections of toiletry kits, developed for your everyday needs and for your holidays away. Unique, imaginative collections for all the family.

Spa products

Enter the world of BO Spa, and explore all our well-being products, to take care of your body without leaving your own home. An invitation to relaxation, to pleasure and to beauty.

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